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The incredible growth of social media is matched only by the impact it has had on the business landscape.
Not only has social media become an important and far-reaching communication tool, for customers and internal staff alike, but it has introduced new channels for that communication that require monitoring and management.
With the serious potential consequences of mismanagement in the social media space, organisations must place appropriate importance on proper management and monitoring of both incoming and outgoing social media.
With the new Social Media Governance tool, management, monitoring, compliance and archiving have been combined to provide organisations with everything they need to venture safely into the social media landscape.
Make social media work FOR your business, not against it
Some of the statistics available relating to social media are staggering:
1 - Pew Research Center, Social Media and the Workplace, 2016
2 - The Deloitte Advisory Pulse Survey on Social Media in Investigations, 2015
With the sheer volume of people engaged in social media, the potential reach of the market as unprecedented, and an enticing target considering the apparent low cost barrier to entry.
Navigating the space, however, is fraught with peril.
Skyrocketing volumes of information from a wide range of social media sources are making it more difficult to not only capture these communications, but to also gain insight and understand their context.
Adding to the challenge are escalating regulations requiring organizations to take the necessary action to collect and preserve their social media, along with their other mandated business information. Regulatory bodies are simultaneously ramping up enforcement and fines to ensure social media communications are properly managed.
Though highly regulated companies may have the most complex situation in dealing with social media, this is a concern affecting almost every industry around the world.
77% of workers use social media in the workplace 1
82% of companies use social media for investigations 2
82% of companies use social media for investigations 2
1 - Pew Research Center, Social Media and the Workplace, 2016
2 - The Deloitte Advisory Pulse Survey on Social Media in Investigations, 2015
With the sheer volume of people engaged in social media, the potential reach of the market as unprecedented, and an enticing target considering the apparent low cost barrier to entry.
Navigating the space, however, is fraught with peril.
Skyrocketing volumes of information from a wide range of social media sources are making it more difficult to not only capture these communications, but to also gain insight and understand their context.
Adding to the challenge are escalating regulations requiring organizations to take the necessary action to collect and preserve their social media, along with their other mandated business information. Regulatory bodies are simultaneously ramping up enforcement and fines to ensure social media communications are properly managed.
Though highly regulated companies may have the most complex situation in dealing with social media, this is a concern affecting almost every industry around the world.
Addressing the problem
For organisations to take control of the large volumes of social media data, both incoming and outgoing, it is imperative that they implement a comprehensive solution, one that can:
- Keep up with the volume and variety of social media sources
- Provide clear visibility and access to communications
- Support compliance with regulatory mandates
- Manage and enforce social media policies automatically
- Protect the organisation from risk with actionable insights
- Maintain full archival records of social media activity
The Platform
WyldLynx Social Media Governance is powered by the SafeGuard Cyber platform.
SafeGuard Cyber empowers government organisations to use social media, mobile chat, and digital channels securely, compliantly, and at scale. Our technology establishes endpoint protection at the account level of social media and digital channels.
We enable security, compliance, and communications teams to secure agency accounts, protect executives, and prevent data loss, and use Artificial Intelligence/machine learning to identify threats on social media, digital channels, and across the deep/dark web.
Our platform empowers our clients with tools to take immediate action to remediate risks, all whilst providing full audit trails and a system of record for every interaction. Our cloud-scale SaaS platform offer comprehensive coverage across 50+ channels:
Featuring a cloud-scalable microservice architecture for rapid deployment, the SafeGuard Cyber platform has a containerised architecture, which allows our platform to be deployed anywhere: on-premises, in-cloud, or to meet region specific requirements.
Our automated security and governance solutions leverage direct API-based integration, providing the highest fidelity data.
Application Access & Support
The SafeGuard Cyber platform provides access to all product features to protect and secure the social and digital presence of Employees, Brands and VIPs. The platform enables an organisation to identify, prevent and remediate cyber and regulatory risks.Platform features include:
- Access to configurable dashboards to identify risks, initiate defences, conduct investigations and take action
- User and group provisioning for accessing the Safeguard Cyber platform including supervision, viewer, and admin
- Setup functionality to enable your platform to protect Brands, VIPs and Employees by initiating scans (see list) for risks and connecting to digital and social networks, sites and applications
- Access Threat Cortex (AI/ML) admin to create and edit policies, to orchestrate responses to risk, to generate notifications, and to configure investigations
- Configure retention rules for content (files, posts) surfaced by monitored accounts
- Unlimited API access for enterprise integrations to 3rd party SIEMs and Archives
- Access to online training
- 3rd Party Application Support (US 8x5)
Functions and Features
Capture and Monitor
SafeGuard Cyber enables organisations to monitor and manage secure Accounts:
- Identify suspicious or high risk events (posts, behaviour, files, messaging, behaviour) related to Brand Accounts
- Quarantine or takedown content postings and related links in real time as appropriate based on configured compliance and risk policies settings
- Supervise Account activity for potential compliance and risk violations
- Capture all messaging feeds to the Safeguard Cyber Platform archive with full audit trail
- Monitor account profiles for risk of compromise and/or takeover
The platform also enable the provision of Team and VIP Protection modules, offering even greater features and protections for organisations, their team members and management personnel.
For more information on these extended options, please contact WyldLynx for more information
For a demonstration of the power of the Social Media Governance tool and how it can assist your business, contact WyldLynx today.
Like to know more about how WyldLynx can help your organisation? Contact us today!